Erica Martin

Erica Martin is a marketing strategist, agency owner, and entrepreneur with more than 25 years of experience helping businesses build stronger brands and create marketing strategies that drive growth. Before launching Martin Media Co., Erica spent 10 years at Target Corporation, where she worked in marketing strategy and gained experience leading complex initiatives for a Fortune 500 organization. Since then, she has worked with businesses across health and wellness, professional services, retail, and small business, helping brands clarify their message, strengthen their digital presence, and turn marketing into measurable business growth. As the founder of Martin Media Co., Erica brings a strategy-first approach to marketing, combining senior-level marketing leadership with practical execution across branding, social media, content, digital marketing, and AI-powered marketing strategies. She is also passionate about teaching business owners how to simplify marketing, understand what is actually working, and create repeatable strategies they can use to grow their businesses without chasing every new trend. Known for making marketing feel practical and approachable, Erica focuses on helping businesses identify the problem they solve, communicate their value clearly, and build marketing systems that create long-term results.