Fractional & advisory roles
Fractional VP of Marketing
A fractional VP of Marketing is the leader a company brings in to turn scattered tactics into a growth engine — owning the positioning, picking the channels that actually pay back, and building the demand and brand that a founder running ads on the side never quite gets to. Companies hire fractionally when marketing has outgrown guesswork but the full-time VP hire is a stage away.
On ExecRoster you list a profile, set your rate, and let qualified mandates come to you. Founders search by the brands and channels you've actually grown, see your results, and book your calendar — so the work that reaches you is a paid engagement with a real growth problem, not a feed of recruiter outreach.
What companies are wrestling with
Random acts of marketing
A bit of paid here, a few posts there, an agency on retainer — activity without a strategy deciding what's actually meant to move the number.
Positioning nobody can repeat
The company can't say clearly why it wins, so every channel works harder than it should and the message lands differently in every room.
Spend without a payback story
Budget goes out the door with no honest read on what it's returning, so the founder can't tell what to double down on or cut.
What a great Fractional VP of Marketing delivers
- 1
Nail the positioning first
Define what the company is, who it's for, and why it wins — the foundation that makes every channel and every dollar work harder.
- 2
Build the channel engine
Pick the few channels that fit the business, stand up the demand and content motion, and kill the busywork that isn't paying back.
- 3
Make the spend accountable
Install the measurement and reporting that ties marketing to pipeline and revenue, so leadership knows exactly what's working and what to fund.
Professionals with this experience
Browse experienced executives with exactly this background — most take a free 15-minute intro call.
Common questions
What does a fractional VP of Marketing do?+
They own marketing strategy and execution part-time for a company that's outgrown ad-hoc tactics — setting positioning, building the channel engine, and making spend accountable to revenue, without a full-time VP's cost.
How do I get hired for fractional VP of Marketing work?+
List a profile that shows the brands you've grown and the channels you've run, set your terms, and make your calendar bookable. Founders with a growth problem find you by results and reach out with a paid mandate.
Can I run several engagements at once?+
That's the model. You set your rate and capacity, and clients book the time you open. Fractional lets you bring senior marketing leadership to multiple companies on your own schedule.
Put your experience to work.
Get on the roster, get found by companies that need exactly your background, and get paid on your terms.
Qualified, paid engagements · Your rate, your calendar · Cancel anytime