Carlos Mendez

Carlos Mendez is a GTM leader who specializes in high-velocity mid-market and SMB sales motions, most recently as VP of Sales at Talavera Commerce, where he scaled revenue from $4M to $38M ARR in four years while pushing logo retention to 92%. He built the company's outbound SDR engine from two reps to a 35-person org, instituted a usage-based expansion playbook that lifted net revenue retention to 128%, and personally hired and ramped six frontline managers who now lead teams of their own. Earlier, as Director of Sales at Brookmere Retail Tech, he launched the channel program that opened Latin American markets. Carlos advises founders on building repeatable sales motions, hiring first sales leaders, and bilingual market expansion.