Use cases
Every kind of company, the same unfair advantage
The advisory board is one tool with many jobs. Pick your situation and steal the playbook.
Startups
A startup is a series of decisions you've never made before, on a clock. An advisory board surrounds you with operators who have made them —…
Read the playbookSmall Businesses
Running a small business is lonely precisely where it's hardest: the owner has no peers in the building. An advisory board gives you a kitch…
Read the playbookNonprofits
Your governing board owns oversight. An advisory board owns horsepower: marketers, finance leaders, and technologists who want to give their…
Read the playbookFamily Businesses
In a family business, every strategic question is also a relationship question. An advisory board adds experienced outsiders with no inherit…
Read the playbookSaaS Companies
SaaS has the best-documented playbooks in business — and the most expensive ways to run them wrong. An advisory board of operators who've cr…
Read the playbookCustomer Advisory Boards
Your roadmap is a theory; your customers are the data. A customer advisory board (CAB) gives your most strategic customers a structured seat…
Read the playbook