Danielle Pruitt

Danielle Pruitt spent the last decade turning Halcyon Outdoors from a regional gear startup into a national brand doing $240M in revenue, growing the email file from 80K to 2.1M and pushing repeat-purchase rate above 47%. Before that she ran brand and demand at Brightwater Apparel, where she launched a positioning overhaul that lifted aided awareness 31 points in two years. She is known for treating brand and performance as one system rather than warring departments, and for pricing strategy that protected margin through three recessionary cycles. Today she advises consumer founders on category creation, brand architecture, and the messy handoff from founder-led marketing to a real org. Danielle is direct, numbers-first, and allergic to vanity metrics.