Rosa Delgado

Rosa Delgado led marketing at Verano Beverages as it grew from a single SKU to a portfolio doing $310M across grocery and DTC, building the brand that turned a sparkling-water also-ran into a top-three shelf brand in the Southwest. Before Verano she ran brand at Casa Lumbre Foods, where her Hispanic-market strategy drove a 64% sales lift in two years and became a case study for the parent company. Rosa is a builder of brands people feel something about, blending big creative bets with disciplined trade and shopper marketing. She advises founders and CMOs on brand positioning, retail expansion, and reaching multicultural audiences authentically rather than as an afterthought. Bilingual and bicultural, she brings a point of view that most consumer marketing still misses.