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Elena Vasquez

Former Head of Product · Veraline

Austin, TX, US

Head of Product who turns messy early-stage discovery into crisp roadmaps that founders and engineers actually trust.

14+ years experienceEnglish, Spanish

Request a 15-min intro See ways to work

14yrs

Operating leadership

Senior roles

Areas of expertise

5.0★

From 1 endorsement

What Elena is known for

Elena Vasquez has built product at five startups over 14 years, three of which she joined before product-market fit. As Head of Product at Veraline she designed the discovery system that took the company from pilot to $25M ARR in vertical SaaS for construction. Earlier, at Mapleton, she led the rebuild of a clunky scheduling tool that lifted weekly active usage by 61%. Elena is fluent in both customer research and unit economics, which makes her unusually good at killing pretty ideas that won't pay. She advises seed and Series A founders on product discovery, roadmapping, and first product-leadership hires.

Expertise & sectors

Core expertise

Discovery Roadmapping Product strategy 0-to-1 User research

Sectors

Vertical SaaS Construction tech

Experience

Head of Product · Veraline

2019 — 2024

Senior Product Manager · Mapleton

2014 — 2019

Ways to work together

15-min intro

Free

A quick fit check on your situation. Elena replies directly.

Request intro

Discovery Sprint

$6,000

A focused two-week engagement to install a lightweight discovery process: customer interviews, opportunity mapping, and a prioritized set of bets your team can run with.

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Founder Product Call

$300 · 45 min

A 45-minute call to gut-check your current roadmap and discovery approach, with concrete next steps you can apply that week.

Discuss

What people say about Elena

“Elena gave us a discovery muscle we didn't have. We stopped guessing and started shipping things customers actually asked for.”

TBTom Brennan · Co-founder, Sitewise

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