Hannah Whitfield

Hannah Whitfield has led design for nearly 30 years across consumer and enterprise software. As VP Design at Northgate Software she grew the team from 6 to 80 and established a design system adopted across 14 product lines, raising the company's first-time-right rate on UI work dramatically. Earlier she was Head of Design at Brightpath, where her redesign of the core dashboard lifted trial-to-paid conversion by 22%. Hannah is a sought-after mentor for first-time design leaders and is equally comfortable in a critique or a board meeting. She advises founders and executives on design org-building, design systems, and the bridge between design and product strategy.