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Grace Okonkwo

Former Head of Product Design · Fernwood

Chicago, IL, US

Product design leader who pairs rigorous UX research with monetization instincts to ship features that pay for themselves.

15+ years experienceEnglish

Request a 15-min intro See ways to work

15yrs

Operating leadership

Senior roles

Areas of expertise

5.0★

From 1 endorsement

What Grace is known for

Grace Okonkwo has spent 15 years at the intersection of design, research, and product. As Head of Product Design at Fernwood she led the team behind a redesigned checkout that lifted conversion 19% and added an estimated $9M in annual revenue. Earlier, as a UX research lead at Tideway, she built the research practice from scratch and embedded it into every product squad. Grace is known for making research actionable rather than academic, and for designing flows that move business metrics, not just satisfaction scores. She advises consumer and fintech teams on UX research, design systems, and conversion-driven design.

Expertise & sectors

Core expertise

UX research Conversion design Design systems Product strategy Monetization

Sectors

Fintech Consumer software

Experience

Head of Product Design · Fernwood

2018 — 2024

UX Research Lead · Tideway

2012 — 2018

Ways to work together

15-min intro

Free

A quick fit check on your situation. Grace replies directly.

Request intro

Conversion Design Review

$5,500

A focused teardown of a key flow (onboarding, checkout, upgrade) combining UX research findings with concrete design changes ranked by revenue impact.

Discuss

What people say about Grace

“Grace found money hiding in our checkout. Her redesign paid for itself in the first month and kept compounding.”

VNVictor Nash · VP Growth, Fernwood

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