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Featured advisorOpen toFractional executive roles · Full-time roles · Mentoring founders

James Lawrence

Founder · Revenue Actions

United Kingdom LinkedIn

Advising on Sales Leadership, Business Strategy

25+ years experienceEnglish

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25yrs

Operating leadership

Senior roles

Areas of expertise

Sectors

What James is known for

I have 20+ years of B2B commercial leadership experience across high-growth SaaS, enterprise software, HR tech and international expansion. My background includes Deel, MongoDB, ADP, Mellow and Skipp, and through Revenue Actions I have worked with 40+ companies on revenue growth, sales productivity, GTM, market entry, pricing, organisation design and AI for commercial performance. I am particularly useful in situations where a company needs an experienced commercial leader to diagnose what is actually limiting growth, take ownership quickly and improve execution without waiting for a permanent hire. I am available for fractional, interim and project-based work and can start quickly.

Expertise & sectors

Core expertise

Sales Leadership Business Strategy Go-to-Market Revenue Operations Partnerships & Business Development Pricing Strategy International Expansion

Sectors

SaaS & Software Professional Services

Experience

Founder · Revenue Actions

2020 — Present

Helped 40+ B2B companies improve revenue growth, GTM, sales productivity, pricing, market entry and commercial performance.

Global Head of Sales · Mellow

2024 — 2024

Led global sales and international expansion as Fractional Global Head of Sales doubling revenue to €25m.

Global Head of Sales · Skipp

2022 — 1999

Built the commercial and GTM function from an early stage as the business scaled toward approximately $24m revenue.

Head of Sales, EMEA SMB · Deel

2021 — 2022

Led EMEA SMB sales from $5m to $70m ARR in 12 months and the sales organisation from 5 to 35 people.

Head of Sales UK and Ireland · Andjaro

2019 — 2021

Built the UK and Ireland commercial foundation for a Series A French SaaS company entering a new market.

Senior Enterprise Account Executive · MongoDB

2018 — 2019

Built the UK and Ireland commercial foundation for a Series A French SaaS company entering a new market.

Global Sales Manager · ADP

2008 — 2018

Won complex multinational HR and payroll programmes ranging from approximately $150k to $4m ARR.

Ways to work together

15-min intro

Free

A quick fit check on your situation. James replies directly.

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