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Sofia Reyes

Former VP of FP&A · Cascadia Mobility

Denver, CO, US

FP&A leader who built planning functions from scratch at two scale-ups and turned monthly close from 12 days to 4.

16+ years experienceEnglish, Spanish

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16yrs

Operating leadership

Senior roles

Areas of expertise

5.0★

From 1 endorsement

What Sofia is known for

Sofia Reyes is an FP&A and operations finance leader who spent the last six years as VP of Financial Planning & Analysis at Cascadia Mobility, a Series-D mobility startup, where she built the planning function from a single analyst into a team of nine. She implemented driver-based forecasting that cut budget variance from 22% to under 6% and partnered with the COO to drive a margin-improvement program worth $11M annually. Before that she led FP&A at Northwind Logistics and started in strategy consulting. Sofia loves the messy, high-growth middle stage where companies outgrow spreadsheets and need real financial infrastructure. She advises operators on planning systems, headcount modeling, and building finance teams that the business actually wants to work with.

Expertise & sectors

Core expertise

FP&A Driver-based forecasting Headcount modeling Operational finance Board reporting

Sectors

Transportation Technology

Experience

VP, Financial Planning & Analysis · Cascadia Mobility

2018 — 2024

Director of FP&A · Northwind Logistics

2013 — 2018

Ways to work together

15-min intro

Free

A quick fit check on your situation. Sofia replies directly.

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Build Your First Real Forecast

$5,500

A four-week engagement to stand up a driver-based operating model and monthly forecast process your leadership team will actually use. Includes templates and a team training session.

Discuss

FP&A Office Hours

$400 · 60 min

A working session on your model, hiring plan, or close process. Bring a problem and we'll solve it live.

Discuss

What people say about Sofia

“Sofia took our close from a two-week fire drill to four clean days and gave our board the first forecast they ever trusted. She's worth every minute.”

DCDevon Carr · COO, Cascadia Mobility

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