Leila Haddad

Leila Haddad was the founding CMO of Aperture Health, a telehealth platform, where she built the entire marketing function and scaled patient acquisition from zero to over 2 million while keeping CAC payback under five months across a tightly regulated category. She is fluent in the constraints of healthcare marketing, having navigated compliance while still running aggressive paid, brand, and partnership channels. Earlier, at Vitalis Care, she led demand generation and built the content engine that drove 60% of organic patient leads. Leila advises healthcare and regulated-industry founders on go-to-market, brand trust, and acquisition that holds up under scrutiny. She is strategic and unflappable, with a knack for making compliance an advantage rather than a brake.